Yves Saint Laurent: Rive Gauche and the Ready-to-Wear Revolution (1962–1988)

1. YSL presents first collection for his house

   Jan 29, 1962Labels: Yves Saint, Paris Couture

   • MSL Paris

2. Launch of the first YSL fragrance, Y

   Jan 1, 1964Labels: Yves Saint, Fragrance

   • FashionNetwork
   • PerfumeSociety

3. Mondrian-inspired dresses define modernist couture moment

   Aug 6, 1965Labels: Mondrian Dresses, Haute Couture

   • Christie s
   • Met Museum

4. First trip to Morocco reshapes YSL’s color world

   Jan 1, 1966Labels: Marrakech, Pierre Berg

   • MSL Paris
   • YSL Marrakech

5. Rive Gauche ready-to-wear boutique opens in Paris

   Sep 26, 1966Labels: Rive Gauche, Paris Retail

   • MSL Paris
   • Wallpaper

6. Le Smoking introduces tuxedo dressing for women

   Oct 1, 1966Labels: Le Smoking, Androgynous Dress

   • Le Smoking
   • Allure

7. New York Rive Gauche boutique extends the model abroad

   Jan 1, 1968Labels: Rive Gauche, New York

   • MSL Paris

8. Safari jacket becomes a modern wardrobe staple

   Jan 1, 1968Labels: Safari Jacket, Vogue Collaboration

   • MSL Paris
   • Met Museum

9. London boutique opens; menswear boutique follows

   Sep 10, 1969Labels: London Boutique, Menswear

   • MSL Paris

10. Rive Gauche perfume translates the boutique into scent

    Jan 1, 1971Labels: Rive Gauche, Fragrance

    • Rive Gauche

11. Libération (“Scandal”) collection triggers backlash and sets trend

    Jan 29, 1971Labels: Lib ration, Couture

    • MSL Paris

12. Couture house relocates to 5 avenue Marceau

    Jan 1, 1974Labels: Avenue Marceau, Couture House

    • MSL Paris

13. Metropolitan Museum retrospective legitimizes fashion as museum art

    Dec 14, 1983Labels: Metropolitan Museum, Retrospective

    • Met Museum
    • UPI

14. Rive Gauche era closes with ready-to-wear fully normalized

    Jan 1, 1988Labels: Rive Gauche, Ready-to-Wear

    • MSL Paris
    • Met Museum