Tumblr Fandom Culture and Fanworks (2007–2015)

1. Tumblr launches as a short-form blogging platform

   Feb 1, 2007Labels: Tumblr, Tumblelog

   • Wikipedia
   • Britannica

2. Reblogging feature enables rapid fanwork circulation

   Mar 1, 2007Labels: Reblogging, Tumblr

   • Unwrapping
   • Tumblr Help

3. Tags and audio posts expand discovery and remix

   Nov 1, 2007Labels: Tags, Audio posts

   • Unwrapping

4. Likes introduced as low-friction fandom feedback

   Nov 1, 2008Labels: Likes, Tumblr

   • Unwrapping

5. Endless scrolling and photosets support visual fanworks

   Jul 1, 2009Labels: Photosets, Dashboard

   • Unwrapping

6. Tracked tags formalize following fandom topics

   Sep 1, 2009Labels: Tracked tags, Tumblr

   • Unwrapping

7. OTW’s AO3 project strengthens “fan-owned” archiving norms

   Nov 14, 2009Labels: Organization for, Archive of

   • OTW History
   • AO3 Wiki

8. “Ask Me” launches and boosts creator–audience interaction

   Jan 6, 2010Labels: Ask Me, Tumblr

   • TechCrunch
   • Unwrapping

9. “SuperWhoLock” era shows mega-fandom consolidation

   Jan 1, 2012Labels: SuperWhoLock, TV fandoms

   • KnowYourMeme
   • Fanlore

10. Fan Mail adds private messaging for fandom networking

    Jan 4, 2012Labels: Fan Mail, Tumblr

    • VentureBeat
    • TheNextWeb

11. Yahoo announces agreement to buy Tumblr

    May 20, 2013Labels: Yahoo, Tumblr acquisition

    • CNBC
    • Yahoo Finance

12. DashCon highlights risks of fandom organizing at scale

    Jul 11, 2014Labels: DashCon, Fan convention

    • Wikipedia
    • Chicago Tribune

13. Tumblr launches built-in GIF search tool

    Jun 4, 2015Labels: GIF search, Tumblr

    • TechCrunch
    • Tumblr Help

14. Reblog display redesign reshapes how fan discussions read

    Sep 2, 2015Labels: Reblog redesign, Tumblr

    • TechCrunch