Trader Joe's and the Mainstreaming of Fusion Snacks in the U.S. (1995–2015)

1. Trader Joe’s describes its Eastern expansion strategy

   Mar 20, 1995Labels: Trader Joe's, Eastern expansion

   • SupermarketNews

2. Trader Joe’s reaches 72 stores nationwide

   Jun 1, 1995Labels: Trader Joe's, Store count

   • FundingUniverse

3. Aggressive East Coast expansion begins

   Jan 1, 1996Labels: Trader Joe's, East Coast

   • FundingUniverse

4. Trader Joe’s nears 120 stores after rapid growth

   Apr 7, 1999Labels: Trader Joe's, Rapid growth

   • LosAngelesTimes

5. Charles Shaw “Two-Buck Chuck” debuts in California

   Jan 1, 2002Labels: Charles Shaw, Trader Joe's

   • LATimes
   • CharlesShawWiki

6. Mandarin Orange Chicken launches as a breakout hit

   Jan 1, 2004Labels: Mandarin Orange, Frozen aisle

   • RealSimple

7. First New York City store opens at Union Square

   Mar 17, 2006Labels: Trader Joe's, Union Square

   • ProgressiveGrocer
   • GettyImages

8. Cookie butter’s invention sparks a new spread category

   Jan 1, 2007Labels: Speculoos, Belgian origin

   • ClubTraderJoes

9. Speculoos-style spreads arrive in the U.S. market

   Jan 1, 2011Labels: Speculoos spread, Trader Joe's

   • ClubTraderJoes

10. Trader Joe’s expands the cookie-butter line

    Jan 1, 2012Labels: Trader Joe's, Cookie butter

    • ClubTraderJoes

11. Cookie-and-cocoa swirl reflects dessert “fusion” marketing

    Oct 1, 2013Labels: Cookie-and-cocoa, Trader Joe's

    • ClubTraderJoes

12. My/Mo (later My/Mochi) brand is founded

    Mar 1, 2015Labels: My Mochi, Mikawaya

    • MyMochiWiki
    • MochiIceCreamWiki