Toyota's Globalization: Entry into North America and Europe (1957-1990)

1. Toyota establishes U.S. sales subsidiary in California

   Oct 31, 1957Labels: Toyota Motor

   • Toyota Global
   • TMS USA

2. Toyota begins U.S. vehicle sales on West Coast

   Jul 1, 1958Labels: Toyota Crown, Toyota Land

   • Toyota Global
   • TMNA

3. Toyota expands U.S. distribution to the East Coast

   Nov 1, 1959Labels: New Jersey

   • Toyota Global

4. Toyota suspends U.S. passenger-car exports after weak sales

   Mar 1, 1961Labels: passenger-car suspension

   • Toyota Global

5. Toyota signs first official European distributor agreement

   May 1, 1963Labels: Denmark distributor

   • Toyota 75Years
   • TME

6. Toyota expands into mainland Europe via Netherlands distributor

   May 1, 1964Labels: Netherlands distributor

   • Toyota 75Years

7. Toyota re-enters U.S. passenger-car market with new Corona

   Apr 1, 1965Labels: Toyota Corona

   • Toyota Global

8. Toyota introduces Corolla in the United States

   Apr 1, 1968Labels: Toyota Corolla

   • Toyota Global
   • Autoweek

9. Toyota begins European vehicle manufacturing in Portugal

   Jan 1, 1971Labels: Toyota Caetano, Portugal plant

   • Toyota Media

10. Toyota and GM launch NUMMI joint venture in California

    Jan 1, 1984Labels: NUMMI, General Motors

    • NUMMI

11. Toyota completes Technical Center of Europe in Belgium

    Sep 9, 1987Labels: Technical Center, Belgium

    • Toyota Release
    • Toyota Europe

12. Toyota confirms first wholly owned UK manufacturing plan

    Apr 18, 1989Labels: TMUK, United Kingdom

    • Hansard
    • Toyota Europe

13. Toyota’s UK plants come on stream, boosting localization

    Jan 1, 1992Labels: Deeside plant, Burnaston plant

    • Toyota Europe
    • Toyota Media