The Rise of American Sportswear Brands (1930–1960)

1. Clare Potter wins Lord & Taylor sportswear award

   Jan 1, 1937Labels: Clare Potter, Lord &

   • Clare Potter

2. New York Dress Institute forms to promote NYC apparel

   Jan 1, 1941Labels: New York, ILGWU

   • VFG New York
   • Vanity Fair

3. McCardell’s name appears on Townley labels

   Jan 1, 1941Labels: Claire McCardell, Townley

   • O Keeffe Museum
   • McCardell Wiki

4. McCardell introduces the Popover wrap dress

   Jan 1, 1942Labels: Claire McCardell, Popover dress

   • Popover Wiki
   • McCardell Wiki

5. Coty creates American Fashion Critics’ Awards

   Jan 1, 1942Labels: Coty Awards, Coty

   • Coty Award

6. Eleanor Lambert launches New York Press Week

   Jan 1, 1943Labels: Eleanor Lambert, New York

   • FIT News
   • Vanity Fair

7. First Coty Awards presented, including sportswear honors

   Jan 1, 1943Labels: Coty Awards

   • Coty Award

8. Lord & Taylor spotlights designers in “American Look”

   Jan 1, 1945Labels: Lord &, Claire McCardell

   • McCardell Wiki

9. Clare Potter founds Timbertop ready-to-wear company

   Jan 1, 1948Labels: Clare Potter, Timbertop

   • Clare Potter

10. Bonnie Cashin launches her first named sportswear line

    Jan 1, 1949Labels: Bonnie Cashin, Adler &

    • Cashin Wiki

11. Cashin popularizes “layering,” wins major awards

    Jan 1, 1950Labels: Bonnie Cashin

    • Cashin Wiki

12. Catalina helps spur postwar American sportswear and swimwear

    Jan 1, 1952Labels: Catalina, Miss USA

    • Catalina Wiki

13. CFDA founded to strengthen American fashion’s industry impact

    Jan 1, 1962Labels: Eleanor Lambert, CFDA

    • CFDA History
    • CFDA Wiki