Stüssy and the formation of modern streetwear (1980–2000)

1. Stussy signature logo appears on surfboards

   Jan 1, 1980Labels: Shawn Stussy, Surfboards

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2. Early logo apparel sold from a car

   Jan 1, 1981Labels: Apparel, Laguna Beach

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3. Stussy, Inc. formed with Frank Sinatra Jr.

   Jan 1, 1984Labels: Stussy Inc, Frank Sinatra

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4. Expansion into Europe begins

   Jan 1, 1988Labels: Europe, International expansion

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5. Union NYC opens, seeding a new retail network

   Jan 1, 1989Labels: Union NYC, James Jebbia

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6. First Stüssy store opens on Prince Street

   Jan 1, 1990Labels: Prince Street, New York

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7. Revenues reach about $17 million

   Jan 1, 1991Labels: Revenue, Streetwear

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8. Stüssy opens a New York boutique (SoHo era)

   Jan 1, 1991Labels: SoHo Boutique, New York

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9. Revenues reach about $20 million

   Jan 1, 1992Labels: Revenue, Distribution

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10. International Stüssy Tribe (IST) network takes shape

    Jan 1, 1992Labels: International St, Community

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11. Stussy Sista Gear launched as a limited womenswear line

    Jul 9, 1993Labels: Stussy Sista, Womenswear

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12. Supreme opens, extending the Stüssy-linked SoHo lineage

    Jan 1, 1994Labels: Supreme, James Jebbia

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13. Shawn Stussy resigns; Sinatra family takes full ownership

    Jan 1, 1996Labels: Shawn Stussy, Sinatra family

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