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Updated:Apr 23, 2026
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Skateboard deck graphics and brand identity trends (1985–2005)

Skateboard deck graphics and brand identity trends (1985–2005)

  1. ‘The Search for Animal Chin’ spreads skate imagery

    Labels: Powell Peralta, The Search
  2. World Industries launches skater-owned brand model

    Labels: World Industries, Steve Rocco
  3. Blind brings street-led graphics into the spotlight

    Labels: Blind, World Industries
  4. Plan B popularizes the “super-team” deck era

    Labels: Plan B, Mike Ternasky
  5. Element introduces eco-coded, symbol-based branding

    Labels: Element Skateboards
  6. Girl Skateboards launches an icon-driven identity

    Labels: Girl Skateboards, Rick Howard
  7. Toy Machine centers decks on artist-led characters

    Labels: Toy Machine, Ed Templeton
  8. Chocolate expands Girl’s design-language into new decks

    Labels: Chocolate Skateboards, Girl Chocolate
  9. Supreme opens, linking deck graphics to streetwear retail

    Labels: Supreme, Lafayette Street
  10. Flameboy and Wet Willy shift decks toward mascots

    Labels: World Industries, Marc McKee
  11. Baker helps define early-2000s raw street identity

    Labels: Baker Skateboards, Andrew Reynolds
  12. Deck graphics become a mature, multi-channel brand system

    Labels: deck-graphics, brand-systems