Santa Cruz ‘Screaming Hand’ debutsJan 1, 1985Labels: Jim Phillips, Santa CruzSantaCruzSantaCruz ANZSantaCruz 30
‘The Search for Animal Chin’ spreads skate imageryJan 1, 1987Labels: Powell Peralta, The SearchWikipediaGQ
World Industries launches skater-owned brand modelJan 1, 1987Labels: World Industries, Steve RoccoWorldIndWikipedia
Blind brings street-led graphics into the spotlightJan 1, 1989Labels: Blind, World IndustriesWikipedia
Alien Workshop forms a minimalist, “mysterious” identityJan 1, 1990Labels: Alien WorkshopWikipediaSkateboarding com
Element introduces eco-coded, symbol-based brandingJan 1, 1992Labels: Element SkateboardsWikipediaWikipedia ES
Girl Skateboards launches an icon-driven identityJan 1, 1993Labels: Girl Skateboards, Rick HowardWikipediaBaltimoreMag
Toy Machine centers decks on artist-led charactersJan 1, 1993Labels: Toy Machine, Ed TempletonWikipedia
Chocolate expands Girl’s design-language into new decksJan 1, 1994Labels: Chocolate Skateboards, Girl ChocolateWikipedia
Supreme opens, linking deck graphics to streetwear retailApr 1, 1994Labels: Supreme, Lafayette StreetWikipediaCNBC
Flameboy and Wet Willy shift decks toward mascotsJan 1, 1996Labels: World Industries, Marc McKeeWorldIndESPN
Baker helps define early-2000s raw street identityJan 1, 2000Labels: Baker Skateboards, Andrew ReynoldsWikipedia
Deck graphics become a mature, multi-channel brand systemJan 1, 2002Labels: deck-graphics, brand-systemsSantaCruz 30Wikipedia