Skate culture and streetwear in Southern California (1980s–2010s)

1. Vans strengthens skate footwear’s SoCal identity

   Jan 1, 1976Labels: Vans, Anaheim

   • SI Vans
   • TIME Vans

2. Vision Street Wear expands skate style into apparel

   Jan 1, 1976Labels: Vision Street

   • Vision EN
   • Vision site

3. Stüssy begins in Laguna Beach surf scene

   Jan 1, 1980Labels: St ssy, Laguna Beach

   • St ssy EN
   • St ssy DE

4. Thrasher magazine launches skate media pipeline

   Jan 1, 1981Labels: Thrasher, Skate media

   • Thrasher EN
   • SFGATE

5. Stüssy partners with Sinatra to scale business

   Jan 1, 1984Labels: St ssy, Frank Sinatra

   • St ssy DE
   • St ssy EN

6. Vans Warped Tour starts, mixing music and skate style

   Jan 1, 1995Labels: Warped Tour, Vans

   • TIME Vans

7. Diamond Supply Co. founded, later relocates to Los Angeles

   Jan 1, 2000Labels: Diamond Supply, Nick Diamond

   • Diamond About
   • FashionUnited

8. Dogtown and Z-Boys documentary revives SoCal origin story

   Jan 1, 2001Labels: Dogtown and, Venice

   • Dogtown EN
   • Netflix

9. Nike SB launches, elevating skate shoes into collectibles

   Mar 1, 2002Labels: Nike SB, Skate shoes

   • Nike SB
   • GQ Dunks

10. Supreme opens Los Angeles store on Fairfax Avenue

    Sep 11, 2004Labels: Supreme, Fairfax Avenue

    • Skateboarding com
    • Supreme EN

11. Diamond “Tiffany” Nike SB Dunk sparks nationwide drop lines

    Aug 1, 2005Labels: Diamond Supply, Nike SB

    • FashionUnited
    • Nike SB

12. Thrasher logo becomes a mainstream fashion flashpoint

    Jan 1, 2015Labels: Thrasher

    • SFGATE
    • Thrasher EN