Shortened theatrical windows and hybrid release experiments (2019–2023)

1. Universal releases *Trolls World Tour* via PVOD

   Apr 10, 2020Labels: Universal Pictures, Trolls World

   • Wikipedia
   • Guardian

2. AMC and Universal agree to 17-day window

   Jul 28, 2020Labels: AMC Theatres, Universal Pictures

   • Vanity Fair
   • Forbes

3. Warner Bros. announces 2021 day-and-date slate

   Dec 3, 2020Labels: Warner Bros, HBO Max

   • ABC News
   • Time

4. Warner Bros. launches major day-and-date test

   Dec 25, 2020Labels: Wonder Woman, Warner Bros

   • Wikipedia
   • Time

5. Paramount adopts 30–45 day theatrical windows

   Feb 24, 2021Labels: Paramount Pictures, Paramount

   • Paramount IR
   • Boxoffice Pro

6. Disney sets *Raya* Premier Access hybrid release

   Mar 5, 2021Labels: Disney, Raya and

   • Disney Press
   • Wikipedia

7. Universal launches Peacock day-and-date with *Boss Baby 2*

   Jul 2, 2021Labels: Universal Pictures, Peacock

   • NBCU
   • Engadget

8. Disney releases *Black Widow* day-and-date

   Jul 9, 2021Labels: Disney, Black Widow

   • Wikipedia
   • Axios

9. *A Quiet Place Part II* hits Paramount+ after 45 days

   Jul 12, 2021Labels: A Quiet, Paramount

   • Wikipedia
   • Paramount Wiki

10. Universal sets *Halloween Kills* day-and-date on Peacock

    Oct 15, 2021Labels: Universal Pictures, Halloween Kills

    • LA Times
    • Syfy

11. Warner’s HBO Max day-and-date run ends with *Matrix*

    Dec 22, 2021Labels: Warner Bros, The Matrix

    • Wikipedia
    • Time

12. NATO rebrands to Cinema United amid window debates

    Mar 18, 2025Labels: NATO, Cinema United

    • Cinema United
    • AP News