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Updated:Apr 23, 2026
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PVOD and premium-pricing experiments (2019–2022)

PVOD and premium-pricing experiments (2019–2022)

  1. PVOD re-emerges as a high-price rental model

    Labels: PVOD

  2. Universal accelerates early PVOD amid COVID closures

    Labels: Universal Pictures

  3. The Invisible Man hits PVOD just weeks after theaters

    Labels: The Invisible

  4. Trolls World Tour launches day-and-date on PVOD

    Labels: Trolls World

  5. AMC and Universal agree to a 17-day window

    Labels: AMC Theatres, Universal Pictures

  6. Disney announces Mulan as $29.99 Premier Access

    Labels: Disney, Mulan

  7. Warner Bros. commits to 2021 day-and-date on HBO Max

    Labels: Warner Bros, HBO Max

  8. Disney expands Premier Access with Raya and the Last Dragon

    Labels: Raya and, Disney

  9. Black Widow confirms Premier Access for tentpole releases

    Labels: Black Widow, Disney

  10. Cruella and later titles continue the $29.99 experiment

    Labels: Cruella, Disney

  11. Jungle Cruise becomes Disney’s last Premier Access release

    Labels: Jungle Cruise, Disney

  12. Disney pivots toward theatrical windows and away from Premier Access

    Labels: Disney, Turning Red