Postwar Mass Production and Ready-to-Wear Manufacturing in Europe (1945–1970)

1. Paris establishes legal “Haute Couture” status

   Jan 1, 1945Labels: Haute Couture, Paris

   • Britannica
   • FHCM FR Wiki

2. Dior’s “New Look” resets postwar silhouettes

   Feb 12, 1947Labels: Christian Dior, New Look

   • HISTORY

3. Cardin founds his own fashion house

   Jan 1, 1950Labels: Pierre Cardin, Fashion House

   • Brooklyn Museum

4. Polyester “Terylene” reaches the market

   Jan 1, 1951Labels: Terylene, ICI

   • CAMEO

5. Large-scale Terylene production begins at Wilton

   Feb 7, 1955Labels: Wilton Plant, Terylene

   • C EN

6. Mary Quant opens Bazaar on King’s Road

   Sep 1, 1955Labels: Mary Quant, Bazaar

   • Met Museum
   • Bazaar FR Wiki

7. Trevira polyester brand introduced in West Germany

   Jan 1, 1956Labels: Trevira, Hoechst AG

   • Heddels
   • WilliZ

8. Treaty of Rome launches the EEC common market

   Mar 25, 1957Labels: Treaty of, EEC

   • Britannica

9. Cardin launches couture-linked ready-to-wear in Paris

   Jan 1, 1959Labels: Pierre Cardin, Pr t-

   • Brooklyn Museum
   • Vogue

10. Crimplene launches as a texturized polyester fabric

    Jan 1, 1959Labels: Crimplene, Terylene

    • Crimplene Wiki
    • CAMEO

11. Carrefour opens Europe’s first hypermarket

    Jun 15, 1963Labels: Carrefour, Hypermarket

    • Carrefour Wiki
    • BFMTV

12. Woolmark launches to certify “pure new wool”

    Aug 1, 1964Labels: Woolmark, International Wool

    • Woolmark
    • Woolmark Wiki

13. Benetton founded, linking knitwear to scalable production

    Jan 1, 1965Labels: Benetton, Ponzano Veneto

    • New Yorker
    • Benetton Wiki

14. EEC customs union completes, easing intra-Europe trade

    Jul 1, 1968Labels: EEC, Customs Union

    • Britannica