Pepe the Frog: From Comic to Internet Symbol (2005–2016)

1. Pepe appears in Furie’s early Boy’s Club posts

   Jan 1, 2005Labels: Matt Furie, Boy s

   • ADL
   • KnowYourMeme

2. Printed Boy’s Club #1 helps fix the character

   Jan 6, 2006Labels: Boy s, Print edition

   • GoCollect
   • Wikipedia

3. “Feels Good Man” panel becomes a shareable reaction image

   Feb 4, 2008Labels: Feels Good, Reaction image

   • KnowYourMeme
   • KnowYourMeme

4. “Feels Bad Man” edit expands Pepe’s emotional range

   Jan 1, 2009Labels: Feels Bad, Image edit

   • KnowYourMeme
   • ADL

5. Pepe becomes a widely recognized “reaction face” online

   Jan 1, 2011Labels: Reaction face, Internet memes

   • Wikipedia
   • KnowYourMeme

6. “Rare Pepes” collectability trend encourages constant remixing

   Jan 1, 2014Labels: Rare Pepes, Collecting culture

   • ADL
   • KnowYourMeme

7. Alt-right-associated Pepe variants begin circulating

   Jan 1, 2015Labels: Alt-right variants, Extremist imagery

   • ADL
   • Wikipedia

8. Trump retweets a Pepe-like image tied to “meme politics”

   Oct 13, 2015Labels: Donald Trump, Meme politics

   • DailyBeast
   • Wikipedia

9. “The Deplorables” meme links Pepe to campaign symbolism

   Sep 11, 2016Labels: The Deplorables, Campaign parody

   • TimesofIsrael
   • Wikipedia

10. Clinton campaign publishes a Pepe-and-white-supremacy explainer

    Sep 12, 2016Labels: Clinton campaign, Explainer post

    • Quartz
    • Wikipedia

11. ADL adds Pepe to its hate-symbol database

    Sep 27, 2016Labels: Anti-Defamation League, Hate database

    • ADL
    • Time

12. ADL frames Pepe as a case study in symbol appropriation

    Sep 29, 2016Labels: ADL commentary, Symbol appropriation

    • ADL
    • Time