Nike's Global Sports Branding and International Market Entry (1971-2000)

1. Nike, Inc. name and Swoosh adopted

   May 30, 1971Labels: Nike Inc, Swoosh

   • Nike Inc
   • Swoosh

2. Nike Cortez released during Olympic spotlight

   Jan 1, 1972Labels: Cortez, 1972 Olympics

   • NPR
   • Cortez

3. Waffle sole patent granted for running traction

   Feb 26, 1974Labels: Waffle sole, Bill Bowerman

   • History com

4. Nike Air Tailwind debuts in limited release

   Jan 1, 1978Labels: Nike Air, Air cushioning

   • Nike SNKRS
   • Tailwind

5. Nike goes public in December 1980

   Dec 1, 1980Labels: Nike Inc, IPO

   • Nike Inc

6. Michael Jordan signs landmark Nike endorsement

   Oct 26, 1984Labels: Michael Jordan, Endorsement

   • Guinness
   • Air Jordan

7. Air Jordan 1 released to the public

   Apr 1, 1985Labels: Air Jordan, Michael Jordan

   • Air Jordan

8. “Just Do It” campaign launches globally

   Jul 1, 1988Labels: Just Do, Nike advertising

   • Nike Inc
   • Just Do It
   • CNN Fortune

9. “Bo Knows” campaign expands cross-training market

   Jul 11, 1989Labels: Bo Jackson, Bo Knows

   • Washington Post
   • Bo Knows

10. Nike World Headquarters dedicated near Beaverton

    Oct 1, 1990Labels: World Headquarters, Beaverton campus

    • Beaverton Times
    • Nike Inc

11. First Niketown opens in downtown Portland

    Nov 21, 1990Labels: Niketown, Flagship store

    • UPI
    • Nike Inc

12. Nike establishes supplier Code of Conduct

    Jan 1, 1992Labels: Supplier Code, Supply chain

    • FLA

13. Nike signs Brazil national team kit deal

    Dec 5, 1996Labels: Brazil national, Sponsorship

    • SBJ

14. Nike reports international sales near half of revenue

    May 31, 1999Labels: International sales, Nike reporting

    • Nike 1999

15. Nike’s global branding model established by 2000

    Jan 1, 2000Labels: Global branding, Signature athletes

    • Nike Inc
    • Swoosh