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Updated:Apr 23, 2026
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Nike x Off-White 'The Ten' release campaign (2017)

Nike x Off-White 'The Ten' release campaign (2017)

  1. Virgil Abloh and Nike announce “The Ten”

    Labels: Virgil Abloh, Nike, The Ten

  2. Nike details “REVEALING” and “GHOSTING” packs

    Labels: REVEALING, GHOSTING, Nike

  3. Nike announces “Off Campus” New York event

    Labels: Nike Off, 23 Wall, Nike

  4. “Nike Off Campus” runs at 23 Wall Street

    Labels: Nike Off, 23 Wall, Exhibition

  5. First city pre-release begins in New York

    Labels: NikeLab New, REVEALING, Pre-release

  6. Pre-release continues through London, Milan, and Paris

    Labels: London, Milan, Paris

  7. Nike confirms full collection release plan for November

    Labels: Nike, Release Plan, NikeLab

  8. Global retail launch begins at NikeLab and select stores

    Labels: NikeLab, Global Launch, Select retailers

  9. Nike schedules a full “The Ten” drop on SNKRS

    Labels: SNKRS, Nike, Digital Drop

  10. SNKRS release triggers widespread app issues

    Labels: SNKRS, App Outage, Nike

  11. Collection becomes a widely referenced design template

    Labels: Design Language, Off-White, The Ten

  12. “The Ten” establishes a model for future Nike x Off-White drops

    Labels: Nike x, Campaign Model, The Ten