Nike Air Jordan release history and cultural impact (1985–present)

1. Nike signs Michael Jordan to endorsement deal

   Jan 1, 1984Labels: Michael Jordan, Nike

   • TIME
   • Jordan Wiki

2. “Banned” storyline boosts Jordan 1 mystique

   Jan 1, 1985Labels: Air Jordan

   • TIME

3. Air Jordan 1 releases to the public

   Apr 1, 1985Labels: Air Jordan

   • SBJ
   • Jordan Wiki

4. Air Jordan 3 introduces Jumpman branding

   Jan 1, 1988Labels: Air Jordan, Jumpman

   • GQ
   • Jordan Wiki

5. Spike Lee ads widen the shoes’ cultural reach

   Aug 1, 1988Labels: Spike Lee, Nike

   • Mars Wiki
   • Popisms

6. Air Jordan 5 design signals fashion-forward era

   Feb 1, 1990Labels: Air Jordan

   • GQ
   • KickStream

7. Air Jordan 1 retro begins the “retro” economy

   Jan 1, 1994Labels: Air Jordan

   • GOAT
   • Complex

8. Air Jordan 11 debuts with patent leather

   May 7, 1995Labels: Air Jordan

   • SneakerNews
   • Complex

9. Air Jordan 11 “Concord” hits retail shelves

   Nov 1, 1995Labels: Air Jordan, Concord

   • SneakerNews
   • KicksOnFire

10. Jordan Brand is launched as a distinct label

    Jan 1, 1997Labels: Jordan Brand, Nike

    • SLAM

11. Nike SB x Air Jordan 1 highlights skate adoption

    Jun 7, 2014Labels: Nike SB, Air Jordan

    • SneakerNews
    • NiceKicks

12. “The Last Dance” renews demand for Jordan nostalgia

    Apr 19, 2020Labels: The Last, Michael Jordan

    • VanityFair

13. Dior x Jordan collaboration signals luxury crossover

    Jul 1, 2020Labels: Dior, Air Jordan

    • SneakerNews
    • VanityFair

14. Jordan 1’s ongoing influence is framed as generational

    Jan 1, 2023Labels: Air Jordan

    • TIME