Hypebeast editorial rise and platform milestones (2005–2020)

1. Hypebeast launches as a sneaker-focused blog

   Jan 1, 2005Labels: Kevin Ma, Sneaker blog

   • SEC Filing
   • Hypebeast IR

2. Operating company incorporated in Hong Kong

   Jan 1, 2007Labels: 101 Media, Hong Kong

   • SEC Filing

3. Popbee launches as a women-focused platform

   Jan 1, 2008Labels: Popbee, Women s

   • SEC Filing
   • Hypebeast IR

4. TIME names Hypebeast a top website

   Jun 17, 2008Labels: TIME, 50 Best

   • TIME
   • Hypebeast Post

5. Hypetrak appears as a music editorial offshoot

   Dec 1, 2010Labels: Hypetrak, Music editorial

   • Hypetrak 2010

6. HBX e-commerce platform launches

   Jan 1, 2012Labels: HBX, E-commerce

   • SEC Filing
   • Vogue Business

7. Hypebeast Magazine debuts in print

   Jun 5, 2012Labels: Hypebeast Magazine, Print magazine

   • Hypebeast Mag
   • SEC Filing

8. New York office opens to support global growth

   Jan 1, 2015Labels: New York, United States

   • SEC Filing

9. London and Shanghai offices open

   Jan 1, 2016Labels: London office, Shanghai office

   • SEC Filing

10. Hypebeast lists on Hong Kong’s GEM board

    Apr 11, 2016Labels: HKEX GEM, Public listing

    • Hypebeast IR
    • Fashionista

11. Hypemaker launches as an in-house creative studio

    Feb 3, 2017Labels: Hypemaker, Creative studio

    • Hypebeast Newsroom

12. Hypefest debuts as an in-person culture festival

    Oct 6, 2018Labels: Hypefest, Culture festival

    • Hypebeast Recap
    • GQ

13. Hypebeast transfers to HKEX Main Board

    Mar 8, 2019Labels: HKEX Main, Share transfer

    • Newsroom
    • Hypebeast IR

14. HBX expands localization with Korean-language store

    May 4, 2020Labels: HBX Korea, Localization

    • HBX Newsroom