Growth of Mass-Market Brands and Early Fast Fashion (1960–1999)

1. The Limited opens as mall-based specialty retail

   Aug 10, 1963Labels: The Limited, Les Wexner

   • Les Wexner

2. Benetton founded and scales colorful knitwear

   Jan 1, 1965Labels: Benetton, Ponzano Veneto

   • Benetton

3. Hennes becomes Hennes & Mauritz (H&M)

   Jan 1, 1968Labels: H&M, Erling Persson

   • H M History

4. The Gap opens first jeans-focused store

   Jan 1, 1969Labels: Gap, Don Fisher

   • Gap History

5. Nike becomes Nike, Inc. and scales branding

   May 30, 1971Labels: Nike Inc, Blue Ribbon

   • Nike EN

6. UPC barcode scanned in a retail checkout

   Jun 26, 1974Labels: UPC Barcode, Marsh Supermarket

   • SupermarketNews

7. Zara opens first store in A Coruña

   May 9, 1975Labels: Zara, A Coru

   • Zara EN
   • Inditex EN

8. Gap becomes a public company

   Jan 1, 1976Labels: Gap, Public offering

   • Gap History

9. Uniqlo’s first casualwear store opens in Hiroshima

   Jun 2, 1984Labels: Uniqlo, Hiroshima

   • Uniqlo EN

10. Air Jordan 1 launches, boosting sneaker-fashion demand

    Apr 1, 1985Labels: Air Jordan, Nike

    • Air Jordan
    • Nike Archives

11. Inditex established as a holding company

    Jun 12, 1985Labels: Inditex, Zara Group

    • Inditex EN

12. H&M begins online retail under hm.com

    Jan 1, 1998Labels: H&M, hm com

    • H M EN