GOAT marketplace growth and major platform milestones (2015–2021)

1. GOAT marketplace founded with anti-counterfeit focus

   Jul 1, 2015Labels: Eddy Lu, Daishin Sugano, Ship-to-Verify

   • Forbes
   • Wikipedia
   • FootLocker PR

2. Series A funding supports early scaling

   May 23, 2016Labels: Series A, GOAT Operations

   • Nasdaq PM
   • TechCrunch

3. Series B raises $25 million for expansion

   Feb 7, 2017Labels: Series B, Accel

   • TechCrunch
   • Nasdaq PM

4. GOAT merges with Flight Club and raises $60M

   Feb 8, 2018Labels: Flight Club, Series C

   • TechCrunch
   • GQ
   • Crunchbase

5. Foot Locker invests $100M in GOAT Group

   Feb 7, 2019Labels: Foot Locker, Strategic Investment

   • FootLocker PR
   • Forbes
   • CNBC

6. GOAT officially launches in China via WeChat

   Jul 1, 2019Labels: China Launch, WeChat Mini

   • Hypebae

7. GOAT launches AR “Try-On” sneaker feature

   Oct 4, 2019Labels: AR Try-On, Product Feature

   • FashionNetwork

8. GOAT expands beyond sneakers into apparel and accessories

   Oct 21, 2019Labels: Apparel Expansion, Accessories

   • Engadget
   • LuxuryDaily

9. Series E funding values GOAT Group at $1.75B

   Sep 23, 2020Labels: Series E, Valuation 1

   • TechCrunch
   • Yahoo Life
   • Nasdaq PM

10. GOAT’s Black Friday becomes a major platform event

    Nov 20, 2020Labels: Black Friday, In-app Event

    • PRNewswire
    • Hypebeast

11. Groupe Artémis makes strategic investment in GOAT

    Jan 19, 2021Labels: Groupe Art, Strategic Investor

    • Yahoo Life

12. Series F raises $195M; valuation reaches $3.7B

    Jun 24, 2021Labels: Series F, Valuation 3

    • TechCrunch
    • VogueBiz