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Updated:Apr 23, 2026
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Facebook's Global Expansion and Major Platform Milestones (2006–2018)

Facebook's Global Expansion and Major Platform Milestones (2006–2018)

  1. News Feed launches as Facebook’s central homepage

    Labels: News Feed, Facebook

  2. Facebook opens registration to the public

    Labels: Public Launch, Facebook

  3. Marketplace launches for local classifieds

    Labels: Marketplace, Facebook

  5. Facebook Ads launches with social targeting

    Labels: Facebook Ads, Advertising

  6. First major language rollout begins with Spanish

    Labels: Spanish Rollout, Localization

  7. Facebook Connect becomes generally available

    Labels: Facebook Connect, Identity

  8. The Like button is introduced

    Labels: Like Button, Engagement

  9. Social plugins bring the Like button to websites

    Labels: Social Plugins, f8

  10. Facebook announces its plan to acquire Instagram

    Labels: Instagram Acquisition, Facebook

  11. Facebook holds its initial public offering (IPO)

    Labels: IPO, Facebook

  12. Graph Search launches for social discovery

    Labels: Graph Search, Search

  13. Internet.org launches to expand global connectivity

    Labels: Internet org, Connectivity

  14. WhatsApp acquisition is announced

    Labels: WhatsApp Acquisition, Messaging

  15. Oculus acquisition is announced

    Labels: Oculus Acquisition, Virtual Reality

  16. Instant Articles launches for publisher content

    Labels: Instant Articles, Publishers

  17. Cambridge Analytica scandal triggers global scrutiny

    Labels: Cambridge Analytica, Data Scandal

  18. Zuckerberg testifies before the U.S. Senate

    Labels: Zuckerberg Testimony, Congress