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Updated:Apr 23, 2026
|Privacy Policy

Facebook's Advertising Platform, Growth Strategy, and Privacy Crises (2007-2018)

Facebook's Advertising Platform, Growth Strategy, and Privacy Crises (2007-2018)

  1. Facebook launches the developer Platform at F8

    Labels: Facebook Platform, F8 Conference, Third-party Apps

  2. Facebook introduces Facebook Ads at a NYC event

    Labels: Facebook Ads, Social Graph

  3. Beacon ad program sparks major privacy backlash

    Labels: Beacon Program, Partner Websites

  4. Facebook Connect expands Facebook identity across the web

    Labels: Facebook Connect, Third-party Sites

  5. Facebook activates the Like button for engagement

    Labels: Like Button, Engagement Metric

  6. Open Graph and Social Plugins push Facebook onto websites

    Labels: Open Graph, Social Plugins

  7. FTC announces Facebook privacy consent settlement

    Labels: FTC Settlement, Facebook Privacy

  8. Facebook announces it will acquire Instagram

    Labels: Instagram Acquisition, Mobile Photo

  9. Facebook completes its acquisition of Instagram

    Labels: Instagram Acquisition, Mobile Platform

  10. Facebook agrees to acquire Atlas from Microsoft

    Labels: Atlas Acquisition, Ad Measurement

  11. Facebook acquires Onavo, expanding mobile analytics

    Labels: Onavo Acquisition, Mobile Analytics

  12. Facebook launches the Audience Network for third-party apps

    Labels: Audience Network, Third-party Apps

  13. Facebook starts restricting friend data access via Graph API v2

    Labels: Graph API, Friend Data

  14. Cambridge Analytica scandal becomes global news

    Labels: Cambridge Analytica, Third-party App