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Updated:Apr 23, 2026
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Corporate commissions — Lever House, Seagram Building and the corporate adoption of the International Style (1929–1960)

Corporate commissions — Lever House, Seagram Building and the corporate adoption of the International Style (1929–1960)

  1. New York adopts the 1916 Zoning Resolution

    Labels: New York, Setback Rule
  2. Hitchcock and Johnson publish *The International Style*

    Labels: Hitchcock, Johnson
  3. MoMA’s 1932 exhibition popularizes the "International Style"

    Labels: MoMA Exhibition, Philip Johnson
  4. World War II disruptions slow major U.S. office building

    Labels: World War, U S
  5. Lever House construction begins on Park Avenue

    Labels: Lever Brothers, Skidmore Owings
  6. Lever House opens as a corporate glass tower

    Labels: Lever House, Park Avenue
  7. Seagram begins planning a landmark headquarters

    Labels: Seagram Company, Corporate headquarters
  8. Seagram commissions a new design direction

    Labels: Seagram Project, Curtain Wall
  9. Seagram Building construction period begins

    Labels: Seagram Construction, Site Work
  10. Seagram Building opens on Park Avenue

    Labels: Seagram Building, Mies van
  11. New York approves the 1961 Zoning Resolution

    Labels: 1961 Zoning, Public Plazas
  12. Lever House becomes a protected New York City landmark

    Labels: Landmarks Preservation, Lever House