Coco Chanel and the Rise of Modern Sportswear (1910–1954)

1. Chanel opens “Chanel Modes” hat shop

   Jan 1, 1910Labels: Chanel Modes, Gabrielle Chanel, 21 rue

   • CHANEL History
   • Vogue

2. First Deauville boutique expands beyond hats

   Jan 1, 1912Labels: Deauville Boutique, Leisurewear, Chanel

   • CHANEL History
   • Coco Chanel

3. Jersey sportswear line debuts in Deauville

   Jan 1, 1913Labels: Jersey Line, Deauville, Sportswear

   • CHANEL History
   • Coco Chanel

4. Chanel opens couture house in Biarritz

   Jan 1, 1915Labels: Biarritz House, Haute Couture, Chanel

   • CHANEL History
   • Coco Chanel

5. Chanel establishes house at 31 rue Cambon

   Jan 1, 1918Labels: 31 rue, Chanel House, Paris

   • CHANEL History
   • Coco Chanel

6. Chanel No. 5 launches to select clientele

   May 5, 1921Labels: Chanel No, Fragrance, rue Cambon

   • HISTORY
   • Chanel No 5

7. Chanel popularizes high-fashion costume jewelry

   Jan 1, 1924Labels: Costume Jewelry, Chanel, Faux Pearls

   • FIDM Museum
   • FIDM Museum

8. Chanel costumes Ballets Russes’ Le Train Bleu

   Jun 20, 1924Labels: Le Train, Ballets Russes, Chanel

   • Le Train Bleu
   • CHANEL Dance

9. Vogue spotlights Chanel’s little black dress

   Oct 1, 1926Labels: Little Black, Vogue, Chanel

   • Vogue Italia
   • Little Black Dress

10. Bijoux de Diamants high-jewelry debuts

    Nov 1, 1932Labels: Bijoux de, High Jewelry, Chanel

    • Chanel brand
    • TIME

11. Chanel closes her fashion house at war’s outset

    Jan 1, 1939Labels: House Closure, World War, Chanel

    • New Yorker
    • Coco Chanel

12. Chanel reopens with February 1954 comeback show

    Feb 5, 1954Labels: 1954 Comeback, Rue Cambon, Chanel

    • CHANEL 1950s
    • Vogue