Buy Now, Pay Later (BNPL) growth: Klarna, Afterpay, and Affirm (2014–2021)

1. Affirm raises $45 million to scale

   Jun 9, 2014Labels: Affirm, VC funding

   • Bloomberg
   • TechCrunch

2. Afterpay is co-founded in Australia

   Oct 1, 2014Labels: Afterpay, Founders

   • Afterpay

3. Klarna launches in the United States

   Jan 1, 2015Labels: Klarna, U S

   • Klarna
   • Klarna History

4. Afterpay and Touchcorp merger completes

   Jul 6, 2017Labels: Afterpay Touch, Touchcorp

   • BNA
   • Afterpay

5. Afterpay launches in the United States

   May 15, 2018Labels: Afterpay, U S

   • Afterpay

6. Walmart announces partnership with Affirm

   Feb 27, 2019Labels: Walmart, Affirm

   • Walmart
   • Affirm

7. Afterpay announces strategic partnership with Visa

   Jul 1, 2019Labels: Afterpay, Visa

   • Afterpay

8. Affirm files for a U.S. IPO

   Nov 18, 2020Labels: Affirm, IPO filing

   • Affirm

9. Affirm prices its initial public offering

   Jan 12, 2021Labels: Affirm, IPO pricing

   • Affirm IR
   • CNBC

10. Affirm begins trading on Nasdaq

    Jan 13, 2021Labels: Affirm, Nasdaq

    • CNBC
    • Affirm IR

11. Klarna reaches roughly $46B valuation

    Jun 10, 2021Labels: Klarna, Funding round

    • Reuters
    • TechCrunch

12. Square agrees to acquire Afterpay

    Aug 2, 2021Labels: Square, Afterpay

    • Axios
    • RetailDive