Brand activations and advertising campaigns in virtual worlds (2017–2023)

1. Wendy’s “Fortnite Food Fight” Twitch stunt

   Nov 29, 2018Labels: Wendy's, Fortnite

   • PCGamesN
   • ImmersiveNews

2. Marshmello performs an in-game Fortnite concert

   Feb 2, 2019Labels: Marshmello, Fortnite

   • MusicAlly
   • Wired

3. Travis Scott “Astronomical” Fortnite event announced

   Apr 20, 2020Labels: Travis Scott, Fortnite

   • Forbes
   • Pitchfork

4. Gucci launches “Gucci Garden” on Roblox

   May 17, 2021Labels: Gucci, Roblox

   • Vogue
   • Roblox Wiki

5. Vans launches “Vans World” on Roblox

   Sep 1, 2021Labels: Vans, Roblox

   • Roblox Newsroom

6. Balenciaga and Fortnite launch digital-to-physical collaboration

   Sep 20, 2021Labels: Balenciaga, Fortnite

   • Vogue
   • ComicBook

7. Chipotle opens “Boorito” experience on Roblox

   Oct 28, 2021Labels: Chipotle, Roblox

   • Chipotle Newsroom

8. Nike launches “NIKELAND” on Roblox

   Nov 18, 2021Labels: Nike, Roblox

   • CNBC
   • Bloomberg

9. Ralph Lauren launches “Winter Escape” on Roblox

   Dec 8, 2021Labels: Ralph Lauren, Roblox

   • Roblox Newsroom

10. Samsung opens “Samsung 837X” in Decentraland

    Jan 6, 2022Labels: Samsung, Decentraland

    • Decentraland Studios

11. Heineken launches “virtual beer” event in Decentraland

    Mar 17, 2022Labels: Heineken, Decentraland

    • Heineken

12. Decentraland hosts first Metaverse Fashion Week

    Mar 24, 2022Labels: Decentraland, Metaverse Fashion

    • Decentraland PR
    • Vogue

13. Gucci opens “Gucci Vault Land” in The Sandbox

    Oct 27, 2022Labels: Gucci, The Sandbox

    • The Sandbox
    • Vogue

14. Gucci and Vans connect their Roblox worlds

    Apr 13, 2023Labels: Gucci, Vans

    • Vogue Business