Amazon Marketplace and the Third-Party Seller Ecosystem (2000-2020)

1. Amazon opens Auctions to outside sellers

   Jan 1, 1999Labels: Amazon Auctions, Independent sellers

   • About Amazon

2. Amazon launches zShops fixed-price selling

   Sep 29, 1999Labels: zShops, Amazon

   • CNN
   • About Amazon

3. Amazon Marketplace launches on product pages

   Nov 1, 2000Labels: Amazon Marketplace, Product pages

   • Amazon Press
   • About Amazon

4. Amazon reports early Marketplace growth metrics

   Mar 18, 2001Labels: Amazon Marketplace, Marketplace metrics

   • Amazon Press

5. Amazon creates A9 subsidiary for search

   Oct 1, 2003Labels: A9, Amazon

   • InfoWorld
   • A9 Wiki

6. A9 search engine launches publicly

   Sep 15, 2004Labels: A9 search, A9

   • InfoWorld
   • Computerworld

7. Amazon Prime launches two-day shipping membership

   Feb 2, 2005Labels: Amazon Prime, Membership

   • Prime Wiki
   • Amazon Press

8. Amazon launches AWS and Amazon S3 storage

   Mar 14, 2006Labels: AWS, Amazon S3

   • Amazon Press
   • AWS Origins

9. Fulfillment by Amazon (FBA) launches

   Sep 19, 2006Labels: Fulfillment by, FBA

   • About Amazon EU
   • Marketplace Pulse

10. Amazon launches Marketplace Appstore on Seller Central

    May 21, 2018Labels: Marketplace Appstore, Seller Central

    • TechCrunch
    • GeekWire

11. Amazon tightens controls on seller apps and data

    Jan 1, 2019Labels: Seller APIs, Developer controls

    • WIRED

12. Amazon ends U.S. price parity clause

    Mar 11, 2019Labels: Price parity, Amazon contracts

    • Axios

13. Selling Partner API reaches global general availability

    Jul 1, 2020Labels: Selling Partner, SP-API

    • Seller Forums